Saturday, October 17, 2015

BEAUTIFUL PAKISTAN

Out of 8500 contestants and out of 100,000 photographs Zaeem Siddiq's photograph of Shangrila Lake is selected as the best photograph in International Wiki loves earth competition. This shows how beautiful this country "Pakistan" is , but is this enough to bring tourists to Pakistan? This individual effort can be appreciated but at government level Pakistan really needs to look at it tourism management and strategies. Allah has gifted Pakistan with everything from mountains to plains and rivers, geographically its a strong country blessed with all the seasons. But it depends on us the people of Pakistan that how we can utilize this beauty in benefiting the economy of the country. Here are few suggestions for the tourism sector which can improve tourism in Pakistan

1. Don't underestimate the local tourists, right now at this point they are the biggest assets for tourism sector as international tourists have security issues.
2.Improve the skills of those working in tourism industry. Our institutions should have degree programs on tourism management.
3.Utilize the term Marketing. Promote tourism at international level.
4. Celebrate important days, make sure the world knows your culture and people well. Don't merge local culture with western culture. Essence of one's culture is lost by merging it with other cultures.
5.Its an era of social media, utilize it. Make presence on social media and let the world know how beautiful Pakistan is.

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